All work and no play makes Jack a dull boy.
This saying applies to the world of virtual events too - be it an employee engagement activity or a brand introduction. Gamification is gradually becoming the highlight of virtual events and event professionals are designing creative games to incorporate in their events. Games change the ambience of the event by making it more engaging, active and interesting. The games are a mixed bag of fun and learning, for attendees can learn new skill sets or use them for training employees. Employees, companies and brands get desired outcomes and achieve more benefits. Here’s how gamification can change the face of your virtual event:
Enhances audience engagement
Games, such as virtual escape rooms, polls, scavenger hunts, video-making challenges, etc., keep the participants engaged, attentive and active throughout the event. The rewards, awards and giveaways create excitement and encourage more attendees to participate in the games. This enhances brand interaction and drives participants to share their experiences on social media, organically promoting the brand. Moreover, the attendees take back a good time and guarantee their loyalty to the company.
Acts as an icebreaker for employee interaction
Games are an excellent way to enhance bonding between the employees. Event professionals can design a game that includes teamwork, group interaction, team discussion, etc., which initiates conversations between employees. Also, the virtual ambience loosens up the formal attitude between employees and makes them comfortable. Further, it creates excitement between the employees and achieves the end goal. Additionally, it is the best way to include training and workshops for employees - this will be a unique way to learn new things and upscale their skill set.
Makes learning fun and interactive
Be it training and workshops, new products, new machines or new features in the product - using gamification to teach something new is effective and impactful. Research shows that games are powerful motivators when learning is a playful part. This way, participants wouldn't forget what they have learned and take back valuable skills and lessons from the event. The element of fun and learning in the games gives the event a purpose and makes it more worthy, setting a positive impression of the company or brand in the attendees' minds.
Increases audience satisfaction
An event where attendees receive gifts, rewards, awards, recognition, or learn a new skill imparts a wholesome experience to them. Such events ensure that the audience takes back the maximum from the event and is satisfied. This experience will bring them back to every future event and ensure their loyalty towards the company. Moreover, successful events set an experienced standard for the attendees, which average events can't achieve.Gamification can organically expand and enhance your business by attracting new customers. It creates a positive impression on social media and the market, allowing you to make an impact. If you wish to create a wholesome virtual event with creative games, contact BluesNCoppers. We have designed games for industries and helped them achieve their objectives.
