Can you explore the inside of a jet engine up close when it is running? Without fully taking the engine apart, it is impossible to see its individual components. But once taken apart, it is hard to see how individual components fit together, and how they work as a whole. It’s a classic catch-22 situation.
To overcome this conundrum, companies like Rolls Royce are turning to the virtual world for a solution. Through the virtual solution, users can now get a detailed view of the engine and even interact with it using specialized equipment. As a result, they can grasp the working of a Rolls Royce jet engine with unprecedented clarity.
Most engineering companies often face similar problems. They build great products, but find it challenging to simplify them for potential customers. As a result, they miss out on sales opportunities. But with the concept of the metaverse gaining popularity and virtual experiences becoming more common, such problems will soon be a thing of the past. What’s more — the metaverse can solve a host of other problems for engineering companies through its unique set of capabilities.
Live product demonstrations can be a real hassle for engineering companies, especially when their products are bulky and expensive. Hauling a multi-ton piece of industrial machinery across continents at short notice can be a logistical nightmare. Doing the same at scale becomes impractical. On the other hand, waiting for customers to visit your site for demos means missing out on growth opportunities.
Another problem that comes with live product demonstrations at scale is the unavailability of experts. Your most experienced experts can't be expected to visit all your potential clients, even if you know that sending them for demos — as opposed to younger and inexperienced people — will increase the chances of closing a deal.
However, product demonstrations are an important step in the process of gaining customers’s trust and cannot be ignored. This is another catch-22 that virtual experiences can help engineering companies overcome. How?
You can recreate your products virtually and create a life-like 360-degree environment where users can try and test these products. They can manipulate the products using simple inputs on their computers to explore the aspects that interest them the most. The virtual product models can be annotated with crucial information and specifications to educate your customers. You can also offer your visitors the option to talk to your experts to have their queries resolved. If executed right, this experience can be much more engaging and educational for users than a real-world demo. Moreover, users will be able to access these experiences whenever they want, and wherever they want.
In conclusion, while the job of engineering companies is to make life simple for their customers, their products are often not very simple. The complexities and nuances in the design and functionality of engineering products — be it mechanical tools, chemicals, or electronic components — can be hard to explain. This is especially the case when their working and benefits are explained through printed brochures and static visuals, and sometimes, even live demonstrations. Engineering companies can leverage virtual experiences to not only simplify their pitches, but also to simplify the entire sales process. You can contact us to know how we're helping engineering companies reach more customers.
