Virtual events are rising in popularity and event professionals are experimenting with new ways to make their events innovative and engaging. By leveraging Extended Reality (ER) solutions, such as Virtual Reality (VR) and Augmented Reality (AR), they are bringing life to events and making them more immersive. AR and VR eliminate the boundaries between physical and virtual worlds by merging them. This allows users to understand their brand more closely and experience them in a new setting. Here is how you can transform your virtual event using AR and VR technology:
Expand or replace physical events
Whether you plan hybrid or virtual events, you can use AR and VR to make your event more engaging. For in-person events, you can leverage AR to showcase a product in 3D or use navigation to guide the attendees in the physical space. On the other hand, you can create real-world spaces, such as exhibition booths and conference rooms where attendees can interact and engage with products, content, experts and other audiences through VR. AR and VR can digitise physical events, while creating a whole new world in virtual events, which attendees can experience from the comforts of their homes.
Make products and services interactive
Many companies are already using AR to enhance customer experience. The concept of try-before-you-buy makes the service more reliable and convenient. Similarly, you can use AR for complex machinery like automobiles to the simplest bathroom taps and hot tubs. AR provides intricate details of your products; in fact, attendees at your events can explore the parts and components of your products as well. By giving access to what’s beyond the surface, AR and VR can help attendees experience the product using their senses while sitting at home. This makes their experience extraordinary and memorable.
Deliver augmented event experiences anywhere and at any time
The best part about virtual showrooms is that attendees can attend from anywhere and at any time. You can deliver a rich and immersive experience directly to the individual without deciding a location, scheduling a time or planning a date. All they need are smartphones or tablets, which are handy nowadays, to explore your virtual world.
Integrate gamification and virtual training features
Brands are creating exciting games to enhance engagement levels. Leveraging AR in the game would digitise the physical location and allow the user to be at the centre of the game world. Also, it is an interesting way of promoting a brand, as you can make the gaming experience informative, helping users learn about your brand. Moreover, the training, demos and online learning can be gamified to make the experience more interactive and effective. Engaging with the brand in this manner makes the user experience more effective and valuable. Also, the excitement to explore the virtual world filled with games, 3D objects, interactive elements and first-hand experience allows brands to attract more customers. To create a virtual platform like never before, contact BluesNCoppers. We use the best technologies and systematic planning to impart outstanding and customised virtual experiences.
