Mobil’s brand story and mining industry impact compellingly unveiled.

Summary

Mobil is a global well-known oil corporation that has a reputation for reliable lubrication technology innovation. Mobil wanted to create an engaging experience for their customers to discover the Mobil story and their impact on the industry. More specifically, this virtual experience would target customers in the mining industry. Mobil Lube Cafe, a virtual showroom was the perfect answer.

Goal

Bring the story of Mobil’s impact in the mining industry through an engaging experience.

Core Features

Webinar sessions
Branded environment
Product information
Legacy wall

Mobil
Lube Cafe

The Experience Created

Attendees step into a virtual space that tells the story of Mobil’s legacy in the mining industry. For this, a virtual wall was set up that highlighted the various historic innovations over the years. The Proof of Performance wall showcased the case studies of Mobil in action. A webinar room was set up for virtual visitors to attend webinars and learn from experts in the industry. Additionally, core Mobil products were showcased with 3D models, video demonstrations, and product brochures available to read. A well-planned user experience was created to drive visitors to reach out to experts and Mobil sales representatives.

Conceptual 3D Mobil’s lube cafe showcases the best lubrication technologies by Mobil

What we Achieved

Number of Attendees:

4000+

Products Hosted:

4 Key Product Demonstration

Sales Calls Scheduled:

100+

3D Interactive virtual showroom with thematic zones

Showcasing Mobil’s century-old legacy

Equipment Display area and Interactive application

Miner’s world - We conceptualized and developed a game to engage and interact with visitors

View Project

Project
Management

Ekta Punjabi

Rohit Duseja

Creative
Direction

Sumit Parab

Design and
Development

Sumit Parab

Gargi Gawas

Tanya Mehtani

Omkar Dedge

About

Exhibit 360 is a solutions platform by Blues N Coppers. Exhibit 360 offers endless possibilities for brands to create interactive experiences for their customers and enable sales right from the web browser.