Exploring Merck’s latest active and formulation with expert interaction.


Merck is a global pharmaceutical corporation that manufactures various formulations for drug companies. Merck Active & Formulation Booth was a way for customers to explore Merck in a new 3D world filled with excitement and unparalleled pharma expertise. Visitors could enter the booth and explore the offering of solid oral formulation and high-risk formulation products through a highly interactive environment.


Present Merck A&F’s products in a highly interactive, engaging, and educational way through a 3D virtual experience

Core Features

  • Branded environment
  • Guided tour
  • 3D product interactions
  • Live webinars by experts
  • Live chats and meetings
  • Engaging gaming zones

Merck Active &
Formulation Booth

The Experience Created

We created a virtual experience where visitors could walk through a space and explore and discover Merck’s Active & Formulations. A virtual assistant also accompanied the visitor to provide information on products and processes. Every product had in-depth material that could be easily downloaded for reading later. A Book a Meeting feature ensured that sales reps could be contacted for further questions. Nifty games ensured that visitors were engaged and entertained. Additionally, a webinar centre meant that the Merck Team could host relevant webinar sessions to engage their customers.

What we Achieved

Webinars Hosted:

15 Live and Simulative Curated Webinars

Visitors from Jan 2021

3500 +

Products Hosted


Dedicated station of the product application and exhibit display
3D Merck Mascot giving an overview of product stations
We conceptualized and developed a 3D Simulation experience to interact with the High-Risk Liquid Formulation and Solid Oral formulation chemicals
Engagement game to explain the Emprove program concept
Dedicated Zone to participate in the live and on-demand seminars
Intuitive and custom signup pages


Aina Dixon


Sumit Parab

Khushbu Shah

Design and

Khushbu Shah

Sumit Parab

Kajol Bokadia

Omkar D

Minal Kumar


Exhibit 360 is a solutions platform by Blues N Coppers. Exhibit 360 offers endless possibilities for brands to create interactive experiences for their customers and enable sales right from the web browser.

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