Exploring Merck’s latest active and formulation with expert interaction.


Merck is a global pharmaceutical corporation that manufactures various formulations for drug companies. Merck Active & Formulation Booth was a way for customers to explore Merck in a new 3D world filled with excitement and unparalleled pharma expertise. Visitors could enter the booth and explore the offering of solid oral formulation and high-risk formulation products through a highly interactive environment.


Present Merck A&F’s products in a highly interactive, engaging, and educational way through a 3D virtual experience

Core Features

    Merck Active &
    Formulation Booth

    The Experience Created

    We created a virtual experience where visitors could walk through a space and explore and discover Merck’s Active & Formulations. A virtual assistant also accompanied the visitor to provide information on products and processes. Every product had in-depth material that could be easily downloaded for reading later. A Book a Meeting feature ensured that sales reps could be contacted for further questions. Nifty games ensured that visitors were engaged and entertained. Additionally, a webinar centre meant that the Merck Team could host relevant webinar sessions to engage their customers.

    What we Achieved

    Webinars Hosted:

    15 Live and Simulative Curated Webinars

    Visitors from Jan 2021

    3500 +

    Products Hosted


    Dedicated station of the product application and exhibit display
    3D Merck Mascot giving an overview of product stations
    We conceptualized and developed a 3D Simulation experience to interact with the High-Risk Liquid Formulation and Solid Oral formulation chemicals
    Engagement game to explain the Emprove program concept
    Dedicated Zone to participate in the live and on-demand seminars
    Intuitive and custom signup pages


    Aina Dixon


    Sumit Parab

    Khushbu Shah

    Design and

    Khushbu Shah

    Sumit Parab

    Kajol Bokadia

    Omkar D

    Minal Kumar


    Exhibit 360 is a solutions platform by Blues N Coppers. Exhibit 360 offers endless possibilities for brands to create interactive experiences for their customers and enable sales right from the web browser.

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