Blogs & Insights

Read our latest blog articles on technologies that moves the landscape of immersive customer experiences.

3D Solutions | 14 Aug, 2023 | 8 min read

Building a 3D Product Configurator 101

So you’ve got a fully customisable shoe to sell. This shoe can be personalised from the aglet to the sole, from single-tone to two-tone colors, from the tongue to the collar, and from the laces to everything else. But you will just put the keyword ‘customisable’ before & after the shoe and put it up online, hoping to hear back earnestly. Now, you and I both know that shoe has as many chances of selling units as much as the chances for hot soup to start raining, none. Clearly, you need a better

Industry Trends | 07 Aug, 2023 | 12 min read

Making an Effective Product Demo: A Step-by-Step Guide

You know when you walk into a supermarket, shuffling up and down the aisle, checking off things from your list of groceries, and you come across a table decorated with fiesta memorabilia? The person at the table hands you a tortilla chip with some salsa in a paper cup. You try the salsa, and you like it. You discard the paper cup and leave with two jars of salsa towards the checkout counter. If you’ve ever been in this scenario or something similar, you just got a product demo. And chances are

Industry Trends | 31 Jul, 2023 | 13 min read

9 Best Product Demo Practices To Boost Your Sales

The famous quote, “Seeing is believing,” stands true in the sales industry. Customers will not buy a product if they cannot understand its functions. For instance, most people will not buy a smartphone without knowing the specifications of its processor, memory, camera, etc. To motivate a customer, it is crucial to make them feel attracted to the product. As well as it is important to assure them that the product will match their expectations. Many businesses use product demos for their sales c

3D Solutions | 24 Jul, 2023 | 11 min read

Essential Industrial Marketing Statistics for 2023 and Beyond

In the fast-paced world of e-commerce, where industries and businesses constantly evolve, industrial marketing emerges as a pivotal domain. For instance, consider scenarios where a manufacturer is looking to optimise their production process, a software company is seeking cybersecurity measures, or a construction firm requires raw materials. Who connects all these diverse industries? This is where industrial marketing takes center stage. This type of marketing revolves around identifying the dem

Industry Trends | 17 Jul, 2023 | 11 min read

Key Augmented Reality Stats You Should Know In 2023

Undoubtedly, augmented reality is an exciting piece of modern technology. You may remember it from Hollywood movies like Iron Man, where Tony Stark redesigns his suit on a holographic model. The fascinating thing is it is available in real life. And recent augmented reality stats prove that this technology has impacted several industries. To explain AR in brief, it is a technology that projects computer-generated visuals on top of the real world. It is one of the most popular forms of immersive

3D Solutions | 10 Jul, 2023 | 10 min read

6 Examples of Interactive Product Demos; Their Types and Examples

Test driving a car is an integral part of buying a car. Going around the corners, checking out the interiors, flipping on/off all the toggles inside. This allows you to test out what you’re buying and make a case for yourself if it’s even worth your money. An interactive product demo example is like that but on your phone or laptop. In the competitive business world, attracting and retaining customers is crucial for success. Traditional product demos might have been influential in the past, but

3D Solutions | 03 Jul, 2023 | 9 min read

The Ultimate Product Demo Guide

Effectively selling a good product is as important as creating one. And a product demo is a significant part of the selling process. With product demos, sales reps can showcase their products' features, benefits, and functions to prospective customers. An effective 3D product demo is a powerful tool for engaging customers and showcasing how the product will improve their lives. When done right, it can significantly increase sales and build positive brand experiences. However, if not executed pr

3D Solutions | 26 Jun, 2023 | 5 min read

The 6 Best 3D Product Configurators 2023

A product configurator is a tool specifically designed and tuned to a user's needs, helping them purchase products they create. This is a coveted tool that, if used correctly, will drive traffic, whether they are just ‘adding-it-to-cart’ or making an actual purchase. Multiple brands have shifted their focus to hosting product configurators on their websites, apps, and more. This lets customers design, personalise, and visualise products in real-time. In today's business scenario, a 3D business

3D Solutions | 19 Jun, 2023 | 14 min read

Sales Configurator vs Product Configurator: Which is the Best for You?

Sales configurators and product configurators are like the dynamic duos of B2B product marketing. They're the go-to tools when it comes to giving customers what they want and streamlining the sales process. So, what makes these configurators so special? Well, sales configurators are all about sealing the deal. They're the secret sauce that helps businesses make those sales pitches irresistible. On the other hand, product configurators are all about turning dreams into reality. They let customer

3D Solutions | 12 Jun, 2023 | 11 min read

What is a Product Configurator? An In-Depth Guide

You know what is that one tool that is changing the way businesses are marketing their products? Well, have you ever heard of a product configurator? Businesses around the world are leveraging the benefits of these product configurators to meet customers’ growing desire for uniqueness and customisation. By doing so, businesses, irrespective of their size, stand out from the competition and give customers a top-notch experience. So, what are product configurators? Well, to learn more about them,

Industry Trends | 06 Jun, 2023 | 8 min read

6 Examples of Brands That Use Product Configurators

Let us paint you a picture. You have a desire for a good pair of kicks. You know your design, colour tone, laces, and even the soles. The problem is that you can’t find the exact pair you made up in your head anywhere. What does one do in this situation? Well, the choices are simple – you either settle for what is available in the market or search for a brand that allows you to customise the shoes as per your taste. Many businesses today are integrating product configurators in their business s

3D Solutions | 22 May, 2023 | 10 min read

Why do Customers Prefer 3D Product Configurators?

With the rise of e-commerce and social media, customers now have access to unprecedented information and choice. They can easily compare prices, read reviews, and research products before making a purchase. As a result, they expect more from brands than just a generic message or product. They want a personalised experience that speaks to their specific needs and caters to their interests. Needless to say, this expectation, mixed with advancements in technology, has led to a shift from a one-size

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About

Exhibit 360 is a solutions platform by Blues N Coppers. Exhibit 360 offers endless possibilities for brands to create interactive experiences for their customers and enable sales right from the web browser.