Interact with Merck’s innovative products like never before


Merck BioProcessing Booth transformed the way customers and partners interacted with Merck’s innovative products. When the 2019 pandemic hit, Merck needed a way for people to experience their new innovations in the market. A virtual experience was an obvious choice.


Offer a unique way for partners to interact with the Merck brand.

Core Features

  • Guided tour
  • 360 product experience
  • Webinar sessions
  • Gamified experience
  • Branded industry games

Merck BioProcessing Booth

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The Experience Created

This BioProcessing Booth has become a powerful branded experience that Merck drives its customers and partners to. Visitors can experience Merck’s innovative products just like they were in the Merck laboratory. Additionally, various branded games strategically placed around the virtual venue boosts the booth’s engagement. The booth also frequently hosted webinars and learning sessions every month, keeping attendees up-to-date with industry developments. Today, the Merck BioProcessing Booth has become a one-stop-shop for everything related to Merck’s bioprocess venture.

What we Achieved

Webinars hosted:

24 Live and Simulative Live

Visitors since Oct 2020


Products Hosted:


A comprehensive interactive platform to showcase Merck’s Bioprocessing BU
Thematic interactive venue design based on Merck’s guidelines
Welcome messages and critical notes by Merck’s Experts
Exhibit hall with dedicated product zones
Interactive and Engaging Contextual Games
Call to action
Marketing Collaterals


Viral Momaya

Navin Chandwani


Sumit Parab

Gargi Gawas

Design and

Gargi Gawas

Sumit Parab

Khushbu Shah

Rasya Menon

Kajol Bokadia

Omkar Dedge

Minal Kumar


Exhibit 360 is a solutions platform by Blues N Coppers. Exhibit 360 offers endless possibilities for brands to create interactive experiences for their customers and enable sales right from the web browser.

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