Interact with Merck’s innovative products like never before

Summary

Merck BioProcessing Booth transformed the way customers and partners interacted with Merck’s innovative products. When the 2019 pandemic hit, Merck needed a way for people to experience their new innovations in the market. A virtual experience was an obvious choice.

Goal

Offer a unique way for partners to interact with the Merck brand.

Core Features

Guided tour
360 product experience
Webinar sessions
Gamified experience
Branded industry games

Merck BioProcessing Booth

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The Experience Created

This BioProcessing Booth has become a powerful branded experience that Merck drives its customers and partners to. Visitors can experience Merck’s innovative products just like they were in the Merck laboratory. Additionally, various branded games strategically placed around the virtual venue boosts the booth’s engagement. The booth also frequently hosted webinars and learning sessions every month, keeping attendees up-to-date with industry developments. Today, the Merck BioProcessing Booth has become a one-stop-shop for everything related to Merck’s bioprocess venture.

What we Achieved

Webinars hosted:

24 Live and Simulative Live

Visitors since Oct 2020

4800+

Products Hosted:

100+

A comprehensive interactive platform to showcase Merck’s Bioprocessing BU

Thematic interactive venue design based on Merck’s guidelines

Welcome messages and critical notes by Merck’s Experts

Exhibit hall with dedicated product zones

Interactive and Engaging Contextual Games

Call to action

Marketing Collaterals

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Project
Management

Viral Momaya

Navin Chandwani

Creative
Direction

Sumit Parab

Gargi Gawas

Design and
Development

Gargi Gawas

Sumit Parab

Khushbu Shah

Rasya Menon

Kajol Bokadia

Omkar Dedge

Minal Kumar

About

Exhibit 360 is a solutions platform by Blues N Coppers. Exhibit 360 offers endless possibilities for brands to create interactive experiences for their customers and enable sales right from the web browser.