Elevating MedTech Marketing with 3D Immersive ExperiencesA Merck Life Science Case Study

Summary

Merck Life Science aimed to invigorate prospect engagement. 3D solutions by Exhibit 360 enabled immersive experiences, insightful testing, and instant access to product specifics. This resulted 4x engagement, improved global outreach, and enriched buyer insights that not only met but exceeded expectations.

Merck Life Science has a history of shaping life and Health through Science. They offer a broad industry portfolio and best-in-class products for pharmaceutical development and manufacturing. In doing so envision a world where their innovations foster global solutions and a sustainable future.

Objective

Driven by innovation, Merck sought to enhance their prospect engagement. Only this time wanting to do this while marketing over 175. Their ambition extended globally, seeking to convey the essence of the unique features and functionalities of each product.

To achieve this, the objective involved enabling a virtual interaction. Precisely replicating real-world testing scenarios for their advanced, sophisticated product range.

The Exhibit-360 Solution

Building Comprehensive 3D Product Demos

Created photorealistic 3D models allowing audiences to explore product intricacies and features in detail.

Virtual Testing Scenarios

Simulating testing scenarios to ensure a dynamic and interactive experience, allowing users to understand product performance during application.

Product Simulations

Enhancing engagement by allowing users to interact with the product virtually to foster a deeper understanding of its functionalities and applications.

Info spots

To provide on-demand details that offered users instant access to special information that promotes a seamless and informative user journey.

Result

4X

Engagement

Unified Global Outreach

Increased Buyer Insights from User Interaction

Project
Management

Viral Momaya

Navin Chandwani

Creative
Direction

Sumit Parab

Design and
Development

Sumit Parab

Gargi Gawas

Khushbu Shah

Rasya Menon

Tanmay Joshi

Omkar Dedge

Minal Kumar

About

Exhibit 360 is a solutions platform by Blues N Coppers. Exhibit 360 offers endless possibilities for brands to create interactive experiences for their customers and enable sales right from the web browser.