Accessing all of Merck’s virtual 3D models and interacting with them.

Summary

With multiple virtual projects conducted for Merck, each virtual event, showroom and booth required a robust number of Merck products to be listed. Our team converted over 175 products into 3D models that attendees could interact with, as if the product was right in front of them.

Goal

Give customers an opportunity to virtually interact with Merck products from wherever they are.

Core Features

Info-hotspots to learn more
3D Product simulations
Downloadable information

Merck
Products

The Experience Created

Each person could view the Merck product from all angles and learn how the formulation could impact their development and R&D. Along with a branded environment, it made for a compelling experience for viewers to deep dive and learn about the product. In addition, curious visitors could reach out to Merck experts to learn more about the product.

Project
Management

Creative
Direction

Design and
Development

About

Exhibit 360 is a solutions platform by Blues N Coppers. Exhibit 360 offers endless possibilities for brands to create interactive experiences for their customers and enable sales right from the web browser.