How 3D Product Demos & Configurators Enhance Your Marketing

3D Solutions | 11 min read |
Representation of a marketing strategy

The marketing world has undergone a significant transformation in recent years, which is majorly due to technological advancements and the rise of digital media. No doubt that traditional marketing strategies, such as print ads, billboards and television commercials, are still effective. However, they are limited in their reach and can be quite expensive to execute. That’s where digital marketing strategies, embedded with 3D product demos and 3D product configurators, come in.

What’s the Alternative to Traditional Marketing?

Person lost in thought
A person lost in thought

With the proliferation of digital channels, businesses are increasingly shifting their focus to digital marketing strategies, especially 3D marketing. This is because 3D marketing gives businesses an opportunity to interact with their customers in an immersive way. Even 66% of shoppers say that 3D marketing tools increase their purchase confidence.

One of the key benefits of 3D marketing is that it allows businesses to connect with consumers on a deeper level, providing an engaging and personalised experience that can build brand loyalty and drive sales. Additionally, 3D marketing can be more cost-effective than traditional marketing strategies, as it can reach a wider audience at a lower cost.

There is no denying that going digital is essential in today's world. This is because more and more customers rely on digital tools and platforms to research and purchase products and services. By adopting 3D marketing strategies, businesses can stay ahead of the curve and effectively reach their target audience in a way that resonates with them.

Why Having a Strong Marketing Strategy is Essential for Businesses?

In today's digital age, having a strong 3D marketing strategy is essential for businesses looking to remain competitive and reach their target audience. By investing in 3D marketing strategies, businesses can ensure that they provide their customers with an unparalleled experience.

Here are some reasons why businesses should focus on having a strong 3D marketing strategy.

Improves Customer Engagement

By leveraging digital tools such as 3D product demos and configurators, businesses can provide customers with an immersive experience that goes beyond traditional marketing strategies. For instance, a 3D product demo can allow customers to see how a product will look from all angles and zoom in on the product. This gives them an opportunity to better understand and interact with the product, making it an engaging experience.

Increases Brand Recognition

Virtual experiences allow customers to fully immerse themselves in a digital environment, where they can interact with a brand's products and services in a dynamic and engaging way. For example, a clothing brand could create a virtual store where customers can browse and try on clothes in a virtual dressing room. This would give them a sense of ownership and personalisation that can increase their satisfaction and loyalty to the brand. By creating these types of interactive experiences, businesses can differentiate themselves from their competitors and leave a lasting impression on their customers. They can also increase the perceived value of their products and services as customers feel more connected to the brand and its offerings.

Offers Better Data Analysis

Data Analytics of a brand using 3D product marketing
Data Analytics of a brand using 3D product marketing

3D marketing tools have the ability to track customer engagement with the brand in a more detailed and precise manner. Businesses can monitor customer behaviour and interactions within virtual experiences by using digital tracking and analytics tools. This data can then be analysed to identify areas of strength and weakness in the campaign and make data-driven decisions about optimisation and improvements.

Offers Better Targeting

3D marketing strategies can effectively target younger, tech-savvy consumers who are increasingly difficult to reach through traditional marketing channels. By leveraging the latest digital tools, businesses can capture the attention of this demographic and build long-term relationships with them. Digital tools, such as 3D product configurators and demos, have the ability to reach customers wherever they are, increasing the likelihood of conversions.

Works Out to Be Cost-Effective

By using digital tools and platforms, businesses can identify and target specific customer segments based on demographics, interests and behaviours. This targeted approach can lead to higher conversion rates and a lower acquisition cost than traditional marketing methods. 3D marketing strategies can also be more cost-effective in terms of production and distribution while reaching a wider audience.

By leveraging 3D marketing tools, businesses can create more engaging and effective campaigns that drive results and support long-term growth.

What Are 3D Product Demos and Configurators?

3D product demonstration and configuration are digital tools and techniques used in 3D marketing strategies that allow customers to visualise and interact with a product in a virtual or augmented reality environment. These tools can be used to showcase a product's features, benefits and capabilities. It also allows customers to customise and configure the product to their needs and preferences.

3D Product Demos

3D product expolorer used by a brand
Brand using a 3D product explorer to demonstrate their product 

With 3D product demos or explorers, businesses can create virtual representations of their products that customers can explore and interact with. This can provide customers with a more engaging and immersive experience than traditional product photos or videos. By allowing customers to view a product from all angles, zoom in on products and interact with its features, they can better understand the product's functionality and benefits.

3D Product Configurators

3D product configurator for a chair
3D product configurator to customise material used for chair legs

3D product configurators take this a step further by allowing customers to customise and configure the product to their specific needs. For instance, a furniture retailer may use a 3D configurator to allow customers to select the colour, fabric and size of a sofa. By allowing customers to personalise the product, businesses can create a sense of ownership and increase the likelihood of purchasing.

How Do 3D Product Demos and 3D Product Configurators Enhance Your Marketing Strategy?

3D product explorers and configurators are powerful digital marketing tools that allow customers to visualise and explore products in a virtual environment, providing a more engaging and personalised shopping experience.

Here are some ways these 3D marketing tools can help enhance marketing strategy:

Save Time

With 3D product explorers and configurators, customers can quickly and easily explore product options without the need for in-person demonstrations or product samples. This can be especially beneficial for businesses that offer complex or customisable products. These tools provide customers with a fast and convenient way to explore product options. Instead of scheduling an in-person demonstration or browsing through multiple product pages, customers can simply access the 3D demo or configurator online and begin exploring. This can save them valuable time and reduce the frustration that can come with a lengthy purchasing process. By streamlining the buying process, businesses can improve the overall customer experience and increase the likelihood of a sale.

Lead to Fewer Purchase Returns

By giving customers a more accurate representation of what they can expect from their purchase, businesses can mitigate the risk of post-purchase disappointment and improve the customer shopping experience by a margin. Traditionally, customers had to rely on product descriptions, images and other marketing materials to get an idea of what a product looked like and its features. However, this isn’t all that feasible because it can be difficult for customers to get a sense of the product's true size, colour or functionality. This, in turn, leads to a higher likelihood of returns and negative reviews, as customers may be disappointed with what they receive. However, with 3D product explorers and configurators, customers can get a much more accurate sense of what the product will look like and how it will function, reducing the chances of returns and increasing customer satisfaction.

Offer Better Communication

3D product configurators and explorers help businesses showcase their products in a clear and concise way. By creating a virtual environment where customers can interact with and explore products, businesses can effectively communicate the features and benefits of their products, even if they are difficult to explain. For instance, suppose a company produces high-tech industrial equipment. In that case, conveying the product's functionality and unique selling points through traditional marketing methods can be challenging. However, with 3D product explorers and configurators, businesses can create a virtual environment where customers can see the equipment in action, explore its features and understand how it can benefit their business needs. This can help reduce confusion and misunderstanding around the product and its functionality.

Have a Competitive Advantage

Representative image of brands being competitive
Representative image of brands being competitive

Using 3D product explorers and configurators, businesses can position themselves as innovative and customer-focused, which can increase brand loyalty. Customers are more likely to return to a brand that provides them with a unique and engaging experience. By allowing customers to interact with their products in a virtual environment, businesses can provide a shopping experience that aids a customer's judgement and decision-making. These 3D marketing tools can help businesses stay ahead of the curve when it comes to technology and innovation. By embracing new technologies, businesses can demonstrate their commitment to evolving and staying relevant in their industry. This can be particularly important in industries where technology is rapidly changing, and businesses need to stay up-to-date to remain competitive.

Improve Conversion Rates

3D product configurators and explorers can help businesses improve their conversion rates by providing a more engaging and personalised shopping experience. Businesses can increase the likelihood of a purchase by allowing customers to see and interact with products in a virtual environment. Additionally, these 3D marketing tools can help reduce the time it takes for customers to make a purchase decision. This is because they can explore different product options and configurations in real time, leading to increased customer satisfaction, sales and revenue for the business.

3D product demonstration and configuration can significantly enhance a business' marketing strategy by providing customers with an experience that is focussed on improving the customer’s overall buying journey.

Businesses Successfully Using 3D Product Demos and Configurators For Marketing

Many businesses across industries are leveraging 3D product configurators and explorers to drive their marketing strategies. Let’s take a look at some of the prominent brands doing this.

Audi

Audi's car configurator allows customers to build and customise their dream car, selecting from a range of options such as colour, upholstery and technology features. This tool provides a realistic 3D rendering of the car, allowing customers to see exactly what their car will look like before making a purchase.

Nike

Nike uses a 3D product configurator to allow its customers to build and customise their own shoes, selecting from a range of options such as colours, styles and designs. This tool provides a 3D rendering of the final product, allowing customers to see exactly what they are getting and how it will look.

Grundfos

Grundfos 3D product viewer

Grundfos implemented  3D product viewers in its virtual showroom to showcase its latest pumping solutions. The viewer allows customers to interact with products and explore their features, both inside and out, giving them a better understanding of the product and its functions.

Wrapping Up

3D product demonstration and configuration may also become more personalised, allowing customers to see exactly how a complicated product would look in their specific environment or tailored to their individual preferences. This customisation level can help businesses create even more personalised and targeted marketing campaigns, leading to increased customer satisfaction and loyalty. Additionally, as artificial intelligence and machine learning technologies continue to develop, these 3D marketing tools may become even more intelligent, allowing for predictive modelling and data-driven recommendations. This can help businesses better understand their customers and ideate strategies that cater to their needs.

If you’re a business that is looking for ways to empower your marketing strategies through 3D product marketing, Exhibit 360 can help you. We provide innovative 3D solutions that will help you reach a wider audience, increase conversion rates and ensure fewer purchase returns. Contact us to learn how 3D product demos and configurators can transform your business.

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