Industry Trends

Seek insights on the latest industry trends driven by creative marketing technology that helps you differentiate your business from competition.

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Industry Trends | 15 Feb, 2024 | 9 min read

MedTech Industry Trends to Look Out For in 2024

In 2022, more than USD 42 Billion was invested in patient-centred MedTech innovation and R&D. In the last thirty years the MedTech sector has surpassed the performance of the S&P index, demonstrating the growing interest of various stakeholders in this industry. However, MedTech industry trends in 2024 appear to be shifting the other way. Data from the last five years seems to suggest that growth expectations are plateauing, with McKinsey citing reasons ranging from “the burden of scale” to “the

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Industry Trends | 23 Jan, 2024 | 11 min read

5 Best Medtech Sales Strategies for 2024

The Medtech industry is rising, with a projected annual growth rate of 5.65% from 2023 to 2028. This signals a clear growth opportunity for MedTech companies. However, the industry is heavily fragmented, with the top 10 companies accounting for only 40% of the total market share today. With new advances and businesses constantly emerging in the MedTech space, the industry is becoming increasingly competitive. This calls for Medtech sales professionals to shift gears and embrace innovative method

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Industry Trends | 17 Jan, 2024 | 7 min read

Latest Digital Trends In Healthcare and Pharma Marketing

Advertising and marketing for pharmaceuticals and health products are undergoing major digital developments. Reportedly, the pharmaceutical and health sectors invested $17.8 billion in digital advertising in 2023, and by 2024, this number is anticipated to surpass $20 billion. Marketing strategies in the pharmaceutical and healthcare industries have substantially transformed due to a shift towards digitally-driven approaches. This transformative potential is particularly evident within the phar

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3D Solutions | 05 Jan, 2024 | 5 min read

The 6 Best 3D Product Configurators 2024

A product configurator is a tool specifically designed and tuned to a user's needs, helping them purchase products they create. This is a coveted tool that, if used correctly, will drive traffic, whether they are just ‘adding-it-to-cart’ or making an actual purchase. Multiple brands have shifted their focus to hosting product configurators on their websites, apps, and more. This lets customers design, personalise, and visualise products in real-time. In today's business scenario, a 3D business

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Industry Trends | 28 Dec, 2023 | 9 min read

The Ultimate Guide to MedTech Sales

Unlike in most other fields, the sales function in MedTech is less about closing the deal and more about guiding healthcare professionals through the ever-evolving landscape of medical innovation. So, the objective of Medtech sales and marketing teams extends beyond mere conversions — they need to be problem-solvers, introducing cutting-edge technologies that are reshaping patient care. MedTech sales play a pivotal role by bridging the gap between breakthroughs in medical technology and the pro

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Industry Trends | 22 Dec, 2023 | 10 min read

Sales & Marketing in Biotech: Strategies That Work in 2024

In today’s day and age, where we become increasingly advanced in technology and are extremely interconnected, it has become crucial for old and new sectors to keep up with the latest trends. And one of the industries that has shown the most potential is the biotech industry. In fact, the need for biotech is in such high demand that studies show that the growth rate of the biotech market will be over 7.4% by the year 2025. The biotech industry is ever-evolving where breakthroughs in gene editing

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Industry Trends | 24 Nov, 2023 | 10 min read

5 Best Guided Selling Examples for B2B Success

Building long-term relationships is a crucial objective in marketing. While the primary goal is to sell products and services, fostering strong and enduring connections with customers can lead to repeat business, referrals, and a positive brand reputation. Guided selling is a powerful approach that effectively accomplishes both objectives, especially in the B2B realm. While visually appealing product images and a user-friendly interface are important, they are just the tip of the iceberg in tod

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Industry Trends | 16 Nov, 2023 | 9 min read

What is Guided Selling? The Ultimate Guide

In today's competitive marketplace, businesses face an array of challenges within their sales processes – from the initial stages of lead generation, where inefficiencies lead to missing out on promising prospects, to nurturing these leads into loyal customers. Complicating matters further, the relentless surge of new technologies continues to reshape consumer preferences. It requires constant adaptation and innovation within sales strategies. This environment demands a smart and meticulous app

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Industry Trends | 02 Nov, 2023 | 14 min read

Effective Industrial Marketing Strategies to Boost B2B Sales

In the realm of marketing, two key areas that dominate are consumer marketing and industrial marketing. While they both share the overarching goal of promoting products and services, they operate in markedly different terrains. But what makes it different from consumer marketing, or B2C (business-to-consumer) marketing, and why do industrial businesses need a special marketing plan? Consumer marketing aims to target the masses and sway their buying decisions and preferences. In contrast, the ta

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Industry Trends | 25 Oct, 2023 | 11 min read

Most Common Industrial Marketing Challenges

Industrial marketing, also known as business-to-business (B2B) marketing, refers to promoting and selling products and services from one business to another. An example of this is a company that manufactures industrial machinery for the construction industry, such as excavators or bulldozers. Another example would be a software company selling cybersecurity solutions to other businesses. In both these examples, the target audience is not individual customers but businesses, organisations or larg

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Industry Trends | 19 Oct, 2023 | 13 min read

Best Industrial Marketing Tools for B2B Success in 2023

Ask any B2B marketer, and they will tell you that industrial marketing is nothing like consumer (or B2C) marketing. Unlike consumer marketing, industrial marketing deals with longer purchase cycles, complex decision hierarchies, and an emphasis on long-term relationships over short-term value. This means that industrial marketing needs the right approach and tools that cater specifically to the B2B buying process. With the rise of digitisation, B2B marketers now have a plethora of tech-driven op

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3D Solutions | 21 Sep, 2023 | 10 min read

6 Examples of Interactive Product Demos That You Need to Steal

Test driving a car is an integral part of buying a car. Going around the corners, checking out the interiors, flipping on/off all the toggles inside. This allows you to test out what you’re buying and make a case for yourself if it’s even worth your money. An interactive product demo example is like that but on your phone or laptop. In the competitive business world, attracting and retaining customers is crucial for success. Traditional product demos might have been influential in the past, but

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