Apart from being the biggest sportswear brand in the world, Nike is renowned for its innovative and highly engaging marketing strategies too. For instance, the American company was one of the pioneers of using intimate and moving personal stories of triumph instead of solely having famous celebrities market their products in their ads. Apart from that, Nike also was among the earliest companies to use influencers, memorable taglines and captions to make their social media marketing much more effective compared to their rivals. Essentially, whenever a new and lucrative marketing avenue opens anywhere, Nike is one of the first ones entering it.
This is why, it was just a matter of time before Nike would start building itself in the virtual realm of the metaverse too. Here are some ways in which Nike uses the metaverse to keep enthralling and alluring their existing and future users:
Nikeland
Nike partnered with Roblox, a giant in the virtual gaming ecosystem, to develop Nikeland, an immersive VR-based game that allows users to navigate their way through a world that resembles the original Nike headquarters situated in Oregon, US. In the simulation, users can develop and play mini-games and scenarios with products and tools created by Nike in real life. Users can win NFT rewards within the game, making it a rewarding experience to play for them.
Nikeland may eventually become a metaverse-fueled theme park in the same vein as Disneyland, Universal Parks & Resorts, and other attractions present all over the real world. What is certain, is that it breaks new ground by establishing and augmenting Nike’s presence in the metaverse.
Nike House of Innovation
In 2021, Nike collaborated with Hovercraft, a brand experience-building firm, to create their first House of Innovation. This project was conceived not long after the sportswear company created a brand-new position in their personnel and hired their first-ever Director of Metaverse Engineering. Speaking of Nike’s project, users entering this dazzling virtual zone could participate in several interactive activities revolving around exclusive Nike merchandise, concept products, gadgets, and several other entities.
The Nike House of Innovation promises to truly boost the fashion side of things for the American conglomerate.
The Acquisition of RTFKT
Metaverse netizens will be able to purchase virtual sneakers and sports equipment on the metaverse using NFTs. For this purpose, the company bought RTFKT Studios, a VR-driven brand that allows users to buy and sell virtual entities in the metaverse without much hassle. This acquisition serves as a statement from Nike regarding its intentions to become a global force in the metaverse just as it is in the real world.
Nike is one of the biggest and richest brands in the world with the resources to build a metaverse-based framework. However, building a virtual experience for users and audiences shouldn’t be extremely hard or expensive for your business too. You just need to select the right technology partner to help you do so. Blues N Coppers helps create such a world for your existing and future users on the metaverse. Kindly contact us to know more about our virtual experience and other features.
