Navin Chandwani

Navin Chandwani

Navin Chandwani is the co-founder of Exhibit 360 (formerly Blues N Coppers). He is driven by his curiosity, a knack for solving problems and an entrepreneurial streak. Coming up with business ideas is what fascinates him and what ignited the spark to start Blues N Coppers back in 2010 while pursuing his MBA in Marketing. Over the course of his career, he has worked with Fortune 500 companies such as Mobil, Merck, ThermoFisher, Reliance and Tata Motors. His 10+ years of industry expertise and his forward-thinking approach compel him to constantly evolve and keep up with the times. He doesn’t shy away from taking risks and believes in learning through experimenting in order to take a pivot.

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Industry Trends | 07 Mar, 2024 | 8 min read

Medtech Sales Force Effectiveness: Proven Strategies for Boosting Performance

We all are aware that the global MedTech industry has a multibillion-dollar market value and is crucial in the healthcare industry. With this extensive influence comes the need for continuous advancements that significantly improve and save millions of lives every day. Because of these advancements, the different dynamics of the constantly changing MedTech sales landscape have become extremely important. This landscape is profoundly shaped by M&A activities in which businesses engage in strategi

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Industry Trends | 22 Dec, 2023 | 10 min read

Sales & Marketing in Biotech: Strategies That Work in 2024

In today’s day and age, where we become increasingly advanced in technology and are extremely interconnected, it has become crucial for old and new sectors to keep up with the latest trends. And one of the industries that has shown the most potential is the biotech industry. In fact, the need for biotech is in such high demand that studies show that the growth rate of the biotech market will be over 7.4% by the year 2025. The biotech industry is ever-evolving where breakthroughs in gene editing

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Industry Trends | 25 Oct, 2023 | 11 min read

Most Common Industrial Marketing Challenges

Industrial marketing, also known as business-to-business (B2B) marketing, refers to promoting and selling products and services from one business to another. An example of this is a company that manufactures industrial machinery for the construction industry, such as excavators or bulldozers. Another example would be a software company selling cybersecurity solutions to other businesses. In both these examples, the target audience is not individual customers but businesses, organisations or larg

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3D Solutions | 22 Sep, 2023 | 8 min read

How to Build 3D Product Configurators? The Ultimate Guide

So you’ve got a fully customisable shoe to sell. This shoe can be personalised from the aglet to the sole, from single-tone to two-tone colors, from the tongue to the collar, and from the laces to everything else. But you will just put the keyword ‘customisable’ before & after the shoe and put it up online, hoping to hear back earnestly. Now, you and I both know that shoe has as many chances of selling units as much as the chances for hot soup to start raining, none. Clearly, you need a better

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3D Solutions | 20 Sep, 2023 | 9 min read

What is a Product Demo? The Ultimate Guide

Effectively selling a good product is as important as creating one. And a product demo is a significant part of the selling process. With product demos, sales reps can showcase their products' features, benefits, and functions to prospective customers. An effective 3D product demo is a powerful tool for engaging customers and showcasing how the product will improve their lives. When done right, it can significantly increase sales and build positive brand experiences. However, if not executed pr

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3D Solutions | 20 Sep, 2023 | 11 min read

Essential Industrial Marketing Statistics for 2023 and Beyond

In the fast-paced world of e-commerce, where industries and businesses constantly evolve, industrial marketing emerges as a pivotal domain. For instance, consider scenarios where a manufacturer is looking to optimise their production process, a software company is seeking cybersecurity measures, or a construction firm requires raw materials. Who connects all these diverse industries? This is where industrial marketing takes center stage. This type of marketing revolves around identifying the dem

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3D Solutions | 27 Mar, 2023 | 6 min read

How Can Virtual Showrooms Help SMEs Grow?

Opening a small business in today’s day and age has become much easier than it was, say, 15 years ago. A study showed that approximately 1.1 million new small businesses opened between March 2020 and March 2021. In fact, India is one of the top five economies where it is easier to open a new business. While this is exciting news for many ambitious entrepreneurs, running a business, big or small, is not easy. This new era of small businesses brings with it a whole new set of challenges, such as

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Case Studies | 20 Dec, 2022 | 7 min read

How B2B and B2C Businesses Are Leveraging 3D Product Viewing

Every business has the need to thrive in this everchanging market. Therefore, businesses are adding a spark of their creativity in staying relevant and competitive. This creative flow is required to maintain the brand’s authenticity and uniqueness. Every business - whether it is B2B or B2C—can increase its brand recall by improving what they offer. Enhancing customer experience by transforming their interactions with the brand’s products can do just that. There are various ways to provide excep

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3D Solutions | 30 Nov, 2022 | 3 min read

3 Ways to Use a Virtual Showroom

Have you ever considered showcasing your products online in a 3D immersive environment? If not, given that we live in an internet-dominated age, you may want to consider using virtual showrooms for your business. Through this businesses can display, exhibit, and sell digital versions of their products accessible via web browsers on desktops and mobile devices. The Importance of Digitising your Product or Business In today’s competitive and tech-savvy world, it is highly essential to create a

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3D Solutions | 10 Nov, 2022 | 4 min read

Who Needs a Virtual Showroom?

A virtual showroom is a vibrant, interactive space that mimics the feel of a physical store. It also displays products in a 3D immersive environment for potential customers to engage and interact with. Apart from this, any business that accepts the idea of a digital showroom has the potential to transform its online presence and make it robust ultimately. In today’s world, where digitisation is taking over almost everything, it is significantly crucial for businesses to maximise and maintain a q

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3D Solutions | 30 Oct, 2022 | 4 min read

When Does a Virtual Showroom Work And When Does It Not

Internet and smartphones have transformed the business landscape. They allow millions of individuals to learn about your goods or services in a matter of seconds. Today, every brand needs to have a digital presence if they want to remain competitive; so as to not get lost in the crowd. Having a solid digital presence via a virtual showroom, fueled by 3D product animations, is currently acting as one of the most valuable means through which companies connect with their clients in this digital age

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3D Solutions | 10 Oct, 2022 | 4 min read

What are the Benefits of a Virtual Showroom?

The world has come to a stage where everyone is looking for new ways to market their businesses and showcase their offerings. Virtual showrooms enable businesses to keep up with this trend and hold the potential to bring their customers closer through unique interactive experiences. By using them, businesses are able to reach more people than they could through their physical stores. In fact, they can also promote their goods without even setting up a physical showroom or store. After all, setti

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3D Solutions | 20 Sep, 2022 | 3 min read

How Virtual Showrooms can help brands with their Marketing

With the world going digital in almost all industries, physical showrooms are no exception. Technology is advancing, and so are different ways to connect with your customers. One such way created is virtual showrooms. It provides a platform for you to showcase your products on the internet, but with a realistic twist. By enabling you to offer 360-degree and 3D views, it makes it more realistic for customers to understand the products and give it realism compared to a standard e-commerce website

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Industry Trends | 01 Sep, 2022 | 6 min read

Will the Metaverse be a Single or Fragmented Multi-platform Entity?

The metaverse was created with the purpose of providing users worldwide with a more immersive way of interacting and socializing on the internet. In many ways, users have already been acquainted with elements of the metaverse in the form of online games. Many different video games, such as Minecraft and Fortnite, allow users to experience other worlds within those platforms. But these worlds, as they exist now, are fragmented. There is no collaboration between different developers to provide on

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Case Studies | 10 Aug, 2022 | 3 min read

Just doing it right: How Nike uses the metaverse to augment itself

Apart from being the biggest sportswear brand in the world, Nike is renowned for its innovative and highly engaging marketing strategies too. For instance, the American company was one of the pioneers of using intimate and moving personal stories of triumph instead of solely having famous celebrities market their products in their ads. Apart from that, Nike also was among the earliest companies to use influencers, memorable taglines and captions to make their social media marketing much more eff


Exhibit 360 is a solutions platform by Blues N Coppers. Exhibit 360 offers endless possibilities for brands to create interactive experiences for their customers and enable sales right from the web browser.

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