With the world going digital in almost all industries, physical showrooms are no exception. Technology is advancing, and so are different ways to connect with your customers. One such way created is virtual showrooms. It provides a platform for you to showcase your products on the internet, but with a realistic twist. By enabling you to offer 360-degree and 3D views, it makes it more realistic for customers to understand the products and give it realism compared to a standard e-commerce website shopping experience.
Enhancing Marketing Through Virtual Showrooms
Offering a 3D platform to customers allows brands to provide several possibilities to display their products. This also helps to market their products better.
1. Provides Measurable Metrics
A virtual showroom generates detailed metrics on what feature or part of the showroom consumers are interacting with the most. By tracking user activity, brands can improve or optimise sections of their showroom to better improve their offerings and refine the customer experience.
2. Offers Multimedia
In addition to providing 360-degree and 3D visualisation and presentation of products, a virtual showroom can be integrated with different mediums. It can be equipped with download centres, tutorials, brochures, live chat functions, and more to help customers with any questions they might have. This allows a brand to offer a comprehensive and quick experience, so they don’t need to wait for longer durations to answer their queries.
3. Generates Leads
Adding various contact points and downloadable offers for the target group allows the brands to connect with potential customers conveniently and can further result in a positive conversion.
4. Enhances Reach
Expanding physical showrooms across the globe can be quite costly and time-consuming. Expanding the brand to different countries can be done economically through virtual showrooms. It will allow the brand to create a showroom that provides realism and easy navigation. It can also enable customising the offerings based on the language spoken and eliminate language barriers.
5. Provides Cross Channel Integration
The virtual showroom can also be linked to all the online platforms where the brand is established, such as its social media or website. This will allow the brand to integrate more contact points and also create detailed profiles on interested or potential customers.
Businesses can decide how they want to present themselves to their customers and competitors using a virtual showroom. A wide array of assorted products can be presented conveniently through virtual showrooms and hence offers businesses huge potential as a marketing tool. It will give the brand the metrics to make informed decisions on how to optimise its showroom virtually and convert potential customers to actual customers. A virtual showroom solution like Exhibit 360 holds a lot of power because it can equip the brand with many features they might not be able to explore through physical stores.
