The 6 Best 3D Product Configurators 2023

3D Solutions | 5 min read |

A product configurator is a tool specifically designed and tuned to a user's needs, helping them purchase products they create. This is a coveted tool that, if used correctly, will drive traffic, whether they are just ‘adding-it-to-cart’ or making an actual purchase. Multiple brands have shifted their focus to hosting product configurators on their websites, apps, and more. This lets customers design, personalise, and visualise products in real-time.

In today's business scenario, a 3D business configurator is the norm that is being steadily accepted. Why? Well, because 82% of consumers prefer a 3D product view when shopping. Also, these product configurators allow customers to personalise almost every aspect of the product and to visualise it from any angle before hitting the ‘buy now’ button. This product configuration solution offers customers an interactive and engaging experience.

However, the key to maximizing the benefits of a 3D configurator lies in selecting the appropriate configuration solution. In today's business landscape, companies are presented with a choice between readily available online 3D configurators or tailored configuration solutions designed to meet specific business needs.

Therefore, the decision of which option to choose depends on several factors, including available resources, industry type, and the nature of the products. Businesses should evaluate these factors before deciding on the most suitable approach.

Both pre-built 3D configurators and customizable configuration solutions come with their own advantages and disadvantages. To make an informed decision, businesses must carefully consider these pros and cons. To assist with this, we have compiled a list of the top 3D product configurators. Notably, this list encompasses a combination of both off-the-shelf and adaptable configuration solutions.

6 Top 3D Product Configurators to Look Out For

Here is our list of top 3D product configurators available in the market:

Exhibit 360

Distinguishing itself from numerous contenders in the lineup, Exhibit 360 offers personalised 3D product configurators tailored to meet businesses' unique demands and preferences. These 3D product configurators play a pivotal role in not only enhancing sales performance but also in optimising the efficiency of manufacturing procedures. The intrinsic customisability of these configurators positions them as an invaluable asset for sales reps, serving as an ideal tool to actively engage their customer base.


Developed by Axonom Inc., the Powertrak product configurator is specifically designed for manufacturing. Its notable VR capability sets it apart from other configurators, enabling customers to customise products in a virtual environment. This web-based software excels in mobile device compatibility, ensuring seamless functionality across various devices. Powertrak offers users the flexibility to configure products in both 2D and 3D, providing real-time pricing and options for customisation. One of its premium features is interacting with and modifying products within a virtual reality setting. The integration of CRM and ERP software further enhances its capabilities, and it also comes equipped with a data adapter for efficient data management.


Dopple builds highly customised 3D product configurators for brands and provides an efficient and user-friendly user interface. Their configurators can adapt their visual appearance to match the colors of the host website. Moreover, Dopple's product configurators offer 3D visualisation and configuration capabilities, enabling seamless integration with other software providers to facilitate a smooth flow of information. Dopple’s use of advanced technology helps produce a more accurate, enjoyable, faster, and visual-based process that enhances the overall online shopping experience.


Vectary is a platform that specialises in 3D design and modeling, particularly in 3D product configuration solutions. Their 3D product configurator service likely enables businesses to create interactive and customisable 3D models of their products. The coolest part about their customisable product configurator solution is that businesses can embed these 3D product configurators in their website with absolute ease.

3D Source

3D Source's product configurator software helps businesses of all sizes gain a competitive advantage by leveraging digital assets and 3D technology. This versatile tool enables the customisation of 3D elements for purposes such as product photography, trade shows, and configurator software. With its comprehensive feature set, rule-based configuration, real-time visualisation, and pricing calculations, users can effortlessly create 3D models and 2D drawings. The solution seamlessly integrates with standard business tools like CRM and resource planning software, ensuring a streamlined workflow. Additionally, it offers seamless connectivity with popular eCommerce platforms such as WooCommerce and Shopify. The 3D Source product configurator is accessible via the cloud, Windows PCs, and mobile devices running on iOS and Android operating systems.


ThreeKit's 3D product configurator software pairs product visualisation and augmented reality into a nifty tool that improves the retail experience and conversion rates. Companies can create an immersive customer journey and scale it according to their needs. Using this 3D product configuration, customers can infuse their personal touch into a product that would otherwise be standard straight off the assembly line. The 3D product configurator ThreeKit provides enables customers to visualise and customise intricate aspects of a product, including color, shape, material, accessories, and additional add-ons. Threekit lets users interact with the product in many ways; spin, zoom in and out, or pan.

Wrapping up

A 3D product configurator is the visual link between the customers' ability to make a sound, preferred purchase. Visual stimuli are more engaging when customers can go beyond 2D's limitations and customise individual product features. It offers customers a seamless interactive experience during their buying process. It is essential to highlight that 66% of shoppers have expressed that 3D configurators boost their purchasing confidence. While the adoption of 3D product configurations by brands is still in its early stages, the future of this technology promises even greater user-friendliness. If you’re a brand that is looking to integrate 3D product configurators into your website or marketing strategy, then Exhibit 360 is the place for you. Our 3D product configurators are easily customisable and can increase your sales by 45%. Want to know more about our configuration solutions? Get in touch today!

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