Lynstel Fernandes

Lynstel Fernandes

Lynstel Fernandes is a Digital Marketer at Exhibit 360 and is involved in strategising, ideating, planning and overseeing all their marketing efforts. She received her Masters in French and Francophone Studies at Goa University and stumbled upon content writing as a career path by chance. Writing has always been her outlet to articulate her thoughts and she finds it cathartic. She is extremely enthusiastic about being a part of creative processes and finds herself being thoroughly invested. Lynstel started out as a writer in a SaaS firm and went on to lay the foundation for establishing their content marketing team and leading it. It wasn’t too soon until she realised the extensive possibilities and opportunities in Digital Marketing and decided to further explore it.

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Industry Trends | 16 Nov, 2023 | 9 min read

What is Guided Selling? The Ultimate Guide

In today's competitive marketplace, businesses face an array of challenges within their sales processes – from the initial stages of lead generation, where inefficiencies lead to missing out on promising prospects, to nurturing these leads into loyal customers. Complicating matters further, the relentless surge of new technologies continues to reshape consumer preferences. It requires constant adaptation and innovation within sales strategies. This environment demands a smart and meticulous app

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Industry Trends | 02 Nov, 2023 | 14 min read

Effective Industrial Marketing Strategies to Boost B2B Sales

In the realm of marketing, two key areas that dominate are consumer marketing and industrial marketing. While they both share the overarching goal of promoting products and services, they operate in markedly different terrains. But what makes it different from consumer marketing, or B2C (business-to-consumer) marketing, and why do industrial businesses need a special marketing plan? Consumer marketing aims to target the masses and sway their buying decisions and preferences. In contrast, the ta

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3D Solutions | 15 May, 2023 | 8 min read

Why 3D Configurators Are Advantageous For Retailers

When building a home, there are so many things one needs to look after. From furniture to furnishings, you’d want every corner of your home to be tweaked as per your taste. And let’s face it, this can be a daunting task. However, Schmidt, France’s leading manufacturer of luxurious home living solutions, allows you to do just that with the help of 3D product configurators. A 3D product configurator allows homeowners to design their kitchen that aligns with their personal aesthetics, which would

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Case Studies | 08 May, 2023 | 7 min read

3D Configurators: Nike’s Secret Tool For Changing Trends

In today's dynamic business landscape, one of the biggest challenges faced by brands is how to remain relevant in the face of constantly changing trends, evolving customer preferences, and new technologies. Crafting a marketing strategy that not only adapts to these changes but also stays true to the brand identity is a daunting task that many brands struggle with. However, there are some brands that not only survive but also thrive and achieve exceptional success. One such brand is Nike. The i

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3D Solutions | 24 Apr, 2023 | 9 min read

Is 3D Visualisation More Cost-Effective Than 2D Images?

Did you know that 3D visualisation has been around since the 1960s? Yep, the stereoscopic process used to build the ViewMaster was used by kids to fully immerse themselves in the world of Mowgli, Globi and Winnetou. Despite its popularity with children, ViewMaster never really saw mainstream adoption for applications such as product photography. This is because of the introduction of digital cameras in the 1990s, which marked a major shift, especially in product photography. Digital cameras made

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3D Solutions | 03 Apr, 2023 | 11 min read

The Power of 3D Product Demos & Configurators for B2B & B2C

Over the years, modern businesses have used virtual experiences to create interactive digital environments. These virtual environments replicate real-world scenarios to provide customers with an immersive, engaging experience. In fact, the global virtual reality market is expected to reach $26.9 billion by 2027. As advanced technologies continue to evolve, businesses that embrace virtual experiences are better positioned to succeed in a rapidly changing digital landscape. These virtual experien

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3D Solutions | 03 Jan, 2023 | 7 min read

Here’s Why Your Brand Needs a 3D Product Configurator

Every brand and business needs to stay on top of providing an impeccable product experience. Additionally, the latest developments in technology are assisting businesses in elevating their product portrayal practices. Now, businesses can move one step ahead of static image product representation by showcasing their products in three-dimensional immersive ways. A 3D product view can make all the difference, and enabling customers to be a part of the product customisation can do even more. This is

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3D Solutions | 10 Dec, 2022 | 8 min read

Does Your Brand Need a 3D Product Explorer?

Brands and businesses are consistently improving their product representation strategy. In the modern competitive market, the way you present your products tells a lot about your brand. Every brand wants to maintain a favourable image by bringing something new to its audiences. They are now experimenting with innovations by inculcating exceptional brand experiences, such as exploring virtual worlds. Virtual showrooms are digital platforms where businesses showcase their products in a 3D immersi

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3D Solutions | 20 Nov, 2022 | 3 min read

Is a Virtual Showroom for B2B or B2C Businesses?

Today, it has become significantly crucial for businesses to stay up to date with trends if they want to stay relevant and competitive. The newest trend in this digital era for businesses to inculcate is that of creating a virtual showroom. A virtual experience centre is a cutting-edge, realistic experience that gives businesses a chance to interact with customers and promote their goods via an online, immersive platform. It augments actual showrooms, eliminating the requirement for a real space

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Industry Trends | 05 Nov, 2022 | 3 min read

Is a Virtual Showroom a Good Idea?

With tremendous technological growth, people's buying behaviours have rapidly shed old skin. Encouraged by this development of changing behaviours, the introduction of virtual showrooms is one of the best illustrations of technological advancement. Imagine travelling to your preferred showroom anytime and anywhere in the world. Does it sound unrealistic? All thanks to advanced technology, it is now possible virtually. This benefits both brands and customers in powerful ways by yielding excellent

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3D Solutions | 20 Oct, 2022 | 4 min read

How to Create a Virtual Showroom

Ready to add a fresh new approach to your business for wider reach?  A virtual showroom most certainly can help you up your game! Convert your customers into loyal patrons with a convenient and seamless shopping experience that has global accessibility. Create a branded and simulated environment to showcase your products and services in-depth. This will keep your customers intrigued and interested to know more about your product offerings with clarity. Stand out in the digital marketplace with i

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Industry Trends | 01 Oct, 2022 | 4 min read

Ways Virtual Showrooms are similar and different from Physical Showrooms

In the past decade, consumer behaviour has changed drastically. Today, buyers are no longer restricted to purchasing through physical stores. Why limit yourself to the catalogue of one store when you can choose from many? Customers can now browse beyond traditional shopping, thanks to the introduction of virtual showrooms. Buyers can today shop from anywhere in the world, be it virtually through their electronic devices or physically, either way, contributing to business growth. There are vario

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3D Solutions | 10 Sep, 2022 | 4 min read

4 things you can only do through Virtual Showrooms

Certain barriers in the physical world have led to the creation of a digital one. By exploring the digital realm through increasingly advanced technologies, we have uncovered massive potential that transcends the abilities of the physical one. One of the hurdles that digitisation has helped us overcome is the need for physically purchasing products. Virtual showrooms have paved the way for businesses to showcase their products innovatively in ways that physical showrooms just cannot provide. Th

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Case Studies | 20 Aug, 2022 | 3 min read

Growth Via Simulation: Here’s how virtual factory floors boost overall business productivity

A virtual factory floor offers a 3D outline or map of the factory floor, which is then automatically updated in real time through 3D visualization. In industry 4.0, it will be used to grant automated vehicles and robots to work effejkctively and efficiently in constant dynamic environments, while also providing factory managers and other stakeholders to have visibility into the day-to-day factory operations. This capability is extremely important for manufacturing companies, where it is impera

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3D Solutions | 01 Aug, 2022 | 4 min read

3 things you can only do through the metaverse

In the words of an iconic supervillain, reality can often be disappointing. Despite all the advances humankind has made in terms of technology and intelligence, nothing underlines human limitations more than our inability to manipulate space and time. Scaling things up and down in terms of size using the bare hands is not possible three-dimensionally, teleportation remains an action movie fantasy, and adverts still largely involve famous people coaxing the audience to buy a certain product, inst


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